Being able to do what you love for a living, more flexibility in your schedule, full control over decision making, reaping all the rewards for your hard work, etc. Its a dream.

but there are also its challenges...

lets be honest,
being a small business owner is amazing

✽ express your distinct, unique charm  ✽ establish further credibility
✽ grow your community ✽ increase traffic and sales ✽ expand market reach
✽ build brand awareness ✽ attract target audience
✽ and improve your impressions

but through the magic ﹙mindful strategy﹚ of brand design, opens the power ﹙calculated result﹚ to:

✽ express your distinct, unique charm  ✽ establish further credibility
✽ grow your community
✽ increase traffic and sales
✽ expand market reach
✽ build brand awareness
✽ attract target audience
✽ and improve your impressions

LazyTortie.co is a product based business that offers embroidered apparel as well as custom jewelry to locals and community online. The brand was created prelaunch of the business to create a memorable and personal experience from the start.

The creative direction for each design element was chosen to express the simple, cozy, warm, homemade brand personality. The earthy tones and handdrawn type drive this storyline.

Each utilized format: business cards, shirt tags, packaging details, all have an element of the brand can be recognized and establish a meaningful first impression.

Kilisi Bodycare is a passion project for a retro-inspired beauty care business that focuses on the simple and beneficial ingredients to honor sustainability but with no shortage of personality.

With playfully bold visuals and emphasis on clean, natural ingredients on display, a community can easily form around the values of unique expression and mindful consumption.

Starting as an ecommerce business, Kilisi has the resources to make an impact online with room to grow into the shelf space of retailers with a fresh look beside the competitors.


Heidi on Third is a passion project for a local pottery studio aimed to build a community with local
middle aged to older women who desire to reconnect with their passion for creative hobbies, like Heidi. 

The creative direction involves natural linework in the logo design and patterns, mature but warm, rustic shades that will provide a handcrafted, personable impression that will connect with the target audience.

Whether displayed on local flyers, social media ads, or right on the store front, the brand will  convey a strong and consistent look to build brand awareness, and develop new relationships.

Cartees Cookies is a local artisanal cookie business established by a SAHM that serves her community at seasonal markets, holidays, and client events. After a few years into growing into a local staple, it was time to reflect that in her brand representation.

The creative direction focuses on playful, engaging colors that reflect the fun, light hearted personality that her community knows, with a presence of professionalism that represent her experience and skillset.

With a full brand identity that includes custom signage, packaging, and merch, Cartees can create a more impactful and professional perception no matter where the consumer interaction takes place.

heidi on third
kilisibodycare

some brief case studies

lazytortie.co
cartees cookies

tell me about you

and if the suspense is killing you, my business is named after my little chihuahua, Lily Bean.
 

Heyy.ᐟ.ᐟ my name is Breann and I love to support small business owners. I love the plot of supporting someones dream, appreciating their time and talent, encouraging them to enjoy what they do﹙especially creatively﹚ and sharing it with the world.

Although, I had found that often times small businesses were not taken as seriously if they didnt appear as professional as their counterpart despite their work being more mindfully made. Unfortunately in these cases, their branding did not reflect their unique touch and level of care.

I know that worrying about a logo, marketing materials, packaging design, the website, etc. is not what a small business owner wants to spend time on. Luckily, I love it. Through brand design, I bridge the gap of looking legit and reflecting the unique personality and charm of your business to grow a community and credibility. 
While you get to do the things you actually like to do.

heyyy

– primary logo
– secondary logo
– brand mark
– color palette
– business card
– typography kit

– discovery call
– target audience research
– competitor analysis
–  brand strategy
– launch guide
– brand guidelines
– creative direction

– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– primary logo
– secondary logo
– brand mark
– color palette
– typography kit
– business card design

– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars ☆
– primary logo
– secondary logo
– 2 brand marks
– color palette
– typography kit
– business card design
– 2 brand patterns ☆
– 2 collateral designs ☆

– primary logo
– secondary logo
– 2 brand marks
– color palette
– business card
– typography kit
– 2 brand patterns ☆
– 2 collateral designs ☆

– discovery call
– target audience research
– competitor analysis
–  brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars ☆

check out their site

– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars 
– primary logo
– secondary logo
– brand mark
– color palette
– typography kit
– business card design
– 2 brand patterns
– 2 collateral designs
– 5 page custom site☆

– primary logo
– secondary logo
– 2 brand marks
– color palette
– business card
– typography kit
– 2 brand patterns
– 2 collateral designs 
– 5 page custom site ☆

– discovery call
– target audience research
– competitor analysis
–  brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars 

lets do it

blooming business

customizable packages to fit your needs

bear necessities
social butterfly

Cartees Cookies

“Wow, I love this so much.ᐟ.ᐟ.ᐟ The details of background have me in a chokehold.ᐟ I just can’t stop looking at it. I can’t wait to put this redesign to use. Thank you so much for your services, I’ll be recommending you to anyone and everyone.ᐟ.ᐟ.ᐟ”

Lazy Tortie

“ After the presentation, I felt like.. ok this is real and it resonated with what I wanted and how I wish to portray this business. Happy with how the name fits with the vibes.ᐟ.ᐟ I want to thank you for that. Made everything feel more real ”

my lovely clients have said...