Being able to do what you love for a living, more flexibility in your schedule, full control over decision-making, reaping all the rewards for your hard work, etc. It's a dream.
but there are also its challenges...
let's be honest,
being a small business owner is amazing!
✽ express your distinct, unique charm ✽ establish further credibility
✽ grow your community ✽ increase traffic and sales ✽ expand market reach
✽ build brand awareness ✽ attract target audience ✽ and improve your impressions
but through the magic (mindful strategy) of brand design, opens the power (calculated result) to:
LazyTortie.co is a product-based business that offers embroidered apparel as well as custom jewelry to locals and community online. The brand was created pre-launch of the business to create a memorable and personal experience from the start.
The creative direction for each design element was chosen to express the simple & cozy, warm & homemade brand personality. The earthy tones and "hand-drawn" type drive this storyline.
Utilizing each format available (business cards, shirt tags, packaging details), an element of the brand can be recognized and establish a meaningful first impression.
Kilisi Bodycare is a passion project for a retro-inspired beauty care business that focuses on the simple and beneficial ingredients to honor sustainability but with no shortage of personality.
With playfully bold visuals and emphasis on clean, natural ingredients on display, a community can easily form around the values of unique expression and mindful consumption.
Starting as an e-commerce business, Kilisi has the resources to make an impact online with room to grow into the shelf space of retailers with a fresh look beside the competitors.
Heidi on Third is a passion project for a local pottery studio aimed to build a community with local
middle-aged-to-older women who desire to reconnect with their passion for creative hobbies, like Heidi.
The creative direction involves natural linework in the logo design and patterns, mature but warm/rustic shades that will provide a handcrafted, personable impression that will connect with Heidi's target audience.
Whether displayed on local flyers, social media ads, or right on the store front, Heidi's brand will convey a strong and consistent look to build brand awareness, and develop new relationships.
Cartee's Cookies is a local artisanal cookie business established by a SAHM that serves her community at seasonal markets, holidays, and client events. After a few years into growing into a local staple, it was time to reflect that in her brand representation.
The creative direction focuses on playful, engaging colors that reflect the fun, light-hearted personality that her community knows, with a presence of professionalism that represent her experience and skillset.
With a full brand identity that includes custom signage, packaging, and merch, Cartee's can create a more impactful and professional perception no matter where the consumer interaction takes place.
tell me about you!
(& if the suspense is killing you, my business is named after my little chihuahua, Lily Bean.
Heyy!!, my name is Breann and I love to support small business owners!! I love the plot of supporting someone's dream, appreciating their time and talent, encouraging them to enjoy what they do (especially creatively) & sharing it with the world.
Although, I had found that often times small businesses weren't taken as seriously if they didn't appear as "professional" as their counterpart--despite their work being more mindfully made. Unfortunately in these cases, their branding did not reflect their unique touch & level of care.
I know that worrying about a logo, marketing materials, packaging design, the website, etc. isn't what a small business owner wants to spend time on. Luckily, I love it. Through brand design, I bridge the gap of "looking legit" and reflecting the unique personality/charm of your business to grow a community & credibility.
(While you get to do the things you actually like to do).
- brand marks
- color palette
- business card
- typography kit
- discovery call
- target audience research
- competitor analysis
- brand strategy
- launch guide
- brand guidelines
- creative direction
- primary logo
- secondary logo
- brand marks
- discovery call
- target audience research
- competitor analysis
- brand strategy
- launch guide
- brand guidelines
- creative direction
- primary logo
- secondary logo
- brand marks
- color palette
- typography kit
- business card design
- primary logo
- secondary logo
- brand marks
- color palette
- business card
- typography kit
- brand pattern (2)☆
- collateral designs (2) ☆
- discovery call
- target audience research
- competitor analysis
- mission statement
- vision statement
- brand strategy
- launch guide
- brand guidelines
- content pillars☆
- creative direction
- discovery call
- target audience research
- competitor analysis
- brand strategy
- launch guide
- brand guidelines
- creative direction
- content pillars ☆
- primary logo
- secondary logo
- brand marks (2)
- color palette
- typography kit
- business card design
- brand pattern (2) ☆
- collateral designs (2) ☆
- discovery call
- target audience research
- competitor analysis
- brand strategy
- launch guide
- brand guidelines
- content pillars
- creative direction
- primary logo
- secondary logo
- brand marks (2)
- color palette
- typography kit
- business card design
- brand pattern (2)
- collateral designs (2)
- 5 page custom website ☆
- primary logo
- secondary logo
- brand marks
- color palette
- business card
- typography kit
- brand pattern (2)
- collateral designs (2)☆
- 5 page custom site☆
check out their site
- discovery call
- target audience research
- competitor analysis
- mission statement
- vision statement
- brand strategy
- launch guide
- brand guidelines
- content pillars
- creative direction
"Wow, I love this so much! The details of background have me in a chokehold!! I just can’t stop looking at it. I can’t wait to put this redesign to use! Thank you so much for your services! I’ll be recommending you to anyone and everyone!!"
" After the presentation, I felt like.. ok this is real and it resonated with what I wanted / how I wish to portray this business. Happy with how the name fits with the vibes! I want to thank you for that!! Made everything feel more real "
Cartee's Cookies
Lazy Tortie.co
my lovely clients have said...