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creating colorful & joyful brand identities for wholesome businesses to capture your unique charm & build connections.
The best brands are those that show up in an authentic & personable way. When you are able to express the human side of your business (your values, purpose, personality, etc.) a community will naturally form around those that relate & appreciate-- beyond your beautiful goods.
Your brand is a tribute to all of the things that make your business YOURS. Rooted in your story, goals, personality, ideal consumers, competitors, etc. a brand identity reflects all of your special qualities and provides an experience that will resonate with you & your people.
✽ express your distinct & unique charm ✽ establish further credibility ✽ grow your community ✽ increase traffic and sales ✽ expand market reach ✽ build brand awareness ✽ attract target audience ✽ elevate customer experience
psa: people love to support people
"After the presentation, I felt like.. ok this is real and it resonated with what I wanted and how I wish to portray this business. Happy with how the name fits with the vibes!! I want to thank you for that. Made everything feel more real"
Allie, Lazy Tortie co.
“Wow, I love this so much!!! The details of background have me in a chokehold! I just can’t stop looking at it. I can’t wait to put this redesign to use. Thank you so much for your services, I’ll be recommending you to anyone and everyone!!!”
Carlee, Cartee's Cookies
"I absolutely adore everything you made, I’ve definitely been holding onto my old logo for sentimental reasons but its definitely time for a change since I’ve had the same branding since I started. just wanted to say thank you again for your incredible work"
Em, Poppy Design co.
some of my recent projects
Lazy Tortie co. provides personalized embroidered apparel and handmade accessories for the simple & cozy girlies.
In a high volume market, it was essential to create a distinct world for consumers to find themselves apart of. We created this immersive experience with hand-drawn type & shapes, cozy earth tones, & stitching details.
Kilisi Bodycare is a retro-inspired beauty care business that focuses on clean ingredients to honor sustainability but with no shortage of personality.
Every decision from the imagery to the type was made for the sustainable & spunky personality of the brand. With these elements on display, a community can easily form around the same values.
Hoogstraal's offers the homestead experience to the community. With stock ranging from crotchet & quilts, soap, florals, to baked & canned goods.
The brand was created with an emphasis on the elegance & charm in homemade, homegrown items & sustainable living. The Hoogstraal's mission is to inspire others through mindful, traditional living.
Cue the cookies! Cartee's Cookies is an artisanal cookie business established by a SAHM that serves her community at markets & consumer events.
The creative direction focuses on the light hearted personality that her community knows & loves, in an elevated way to reflect her experience & playful professionalism.
Hoogstraal's offers the homestead experience to the community. With stock ranging from crotchet & quilts, soap, florals, to baked & canned goods.
The brand was created with an emphasis on the elegance & charm in homemade, homegrown items & sustainable living. The Hoogstraal's mission is to inspire others through mindful, traditional living.
Cue the cookies! Cartee's Cookies is an artisanal cookie business established by a SAHM that serves her community at markets, holidays, and client events.
The creative direction focuses on the light hearted personality that her community knows & loves, in an elevated way to reflect her experience & playful professionalism.
– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– primary logo
– secondary logo
– brand mark
– color palette
– typography kit
– business card design
– primary logo
– secondary logo
– 2 brand marks
– color palette
– business card
– typography kit
– discovery call
– audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
starting at $850*
– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars ☆
– primary logo
– secondary logo
– 2 brand marks
– color palette
– typography kit
– business card design
– 2 brand patterns ☆
– 2 collateral designs ☆
– primary logo
– secondary logo
– 2 brand marks
– color palette
– business card
– typography kit
– 2 brand patterns ☆
– 2 collateral designs ☆
– discovery call
– audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars ☆
starting at $1,200*
Check out their site
– discovery call
– target audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars
– primary logo
– secondary logo
– brand mark
– color palette
– typography kit
– business card design
– 2 brand patterns
– 2 collateral designs
– 5 page custom site☆
– primary logo
– secondary logo
– 2 brand marks
– color palette
– business card
– typography kit
– 2 brand patterns
– 2 collateral designs
– 5 page custom site ☆
– discovery call
– audience research
– competitor analysis
– brand strategy
– launch guide
– brand guidelines
– creative direction
– content pillars
starting at $2,500*
helping you do what you love by doing what i love
and if the suspense is killing you, I named my business after my little chihuahua, Lily Bean
tell me about you!
Hey !!! My name is Breann &
I am so glad that you're here <3
I founded Good Lily Studio with the mission to help small business owners build community & credibility with confidence.
I have always loved to support small businesses. I love the plot of supporting someone's dream, appreciating their time and talent, encouraging them to enjoy what they do, and sharing it with the world.
With brand design, I am able to showcase the personality and value of your business to make the most of your customer experience (while you get to do the things you actually like to do).
