Heidi On Third

Heidi On Third is a ceramics studio founded by a woman, for women. The space isn’t just about making mugs or bowls, but about building a supportive community; to come together and create opportunities and memories with women to bond and enjoy each others company while being creative and expressive. .


Like any brand, every design decision was intended to connect with the target audience, in this case, middle-aged women looking for not only a creative outlet but a community. With the imperfect line-work of the logo & illustrative pattern, mature & warm color palette, etc., Heidi will make a lasting impression.

about

Goals

(passion project)

wholesome / mature / handcrafted / easy-going