It's Jess

It's Jess is a brand based off of the New Girl character: Jessica Day, & the prompt of if she had her own cute downtown bakery.


Having such a charming personality like Jessica Day, what could be a better way to represent the brand and leave a memorable lasting impression? The bright, feminine color palette, playful patterns & shapes, swirly accents, all work together to create an immersive friendly and playful experience for her community to enjoy!

about

Goals

whimsy / vintage /  light / feminine