It's Jess is a brand based off of the New Girl character: Jessica Day, in a world where she had her own cute downtown bakery. Having such a charming personality like Jess, the world needs to see it. The bright, feminine color palette, playful patterns & shapes, swirly accents, all work together to reflect the quirky & lovable personality that we all love.
{ whimsy / vintage / light / feminine }
(passion project)