LazyTortie.co
LazyTortie.co is focuses on prodiving custom embroidered designs on assorted apparel, as well as handmade jewelry. The business name was inspired by the founders tortoiseshell cat, Mai.
As embroidered apparel is a largely populated industry, we developed a brand that is unique & will stand out & resonate with consumers. Most of the competitors are generic or pastel playful, & LazyTortie is set apart by leaning into its earthy, natural nature.
about
Goals
earthy / simple / warm / personable / cozy
